Lowe's:
Fix in Six
Lowe's, the second-largest home improvement retailer in the world, is in the business of helping people make home improvements. With Vine, we saw an opportunity to bring useful home enhancement tips to life. In a series called Lowe's Fix in Six, we filmed and shared over 60 six-second how-to Vines that were as entertaining as they were useful.
Production of the Vines was quick and simple. We shot everything in-house using an iPhone and stop-motion animation techniques. There was no editing, so if we messed up, we had to start over.
Fix in Six was hailed as a first-of-its-kind campaign. It achieved over 15 million earned impressions as well as hundreds of thousands of social mentions. But more importantly, it was recognized by the press and users alike for bringing compelling content to a platform often associated with trivial curiosities.
Unfortunately, Vine is no longer around, but you can check-out every Fix in Six video here: https://vine.co/Lowes
“Lowe’s uses Vine for simple lifehacks and it’s absolutely brilliant.”
