Hi. My name is Roberto, but my friends call me Rob. I’m an Emmy-nominated Creative Director with global experience working on a wide range of brands from large Fortune 500 companies to smaller non-profits. My work has been recognized by international awards shows like Cannes Lions, the D&AD, the Webby Awards, the One Show, the ADC, and the Clio Awards. My work is also part of the MoMA’s permanent collection.
But more importantly, I really love what I do. Advertising is my passion and I’m relentlessly optimistic about it. That’s why I constantly strive to improve the work that I make one brief at a time, and have fun while doing it.
Experience:
Freelance Creative Director – (July 2024 - Present)
BBDO New York – SVP, Creative Director (October 2020 - July 2024)
BBDO New York – Creative Director (March 2019 - October 2020)
BBDO New York – Associate Creative Director (Nov 2015 - March 2019)
BBDO New York – Senior Copywriter (June 2013 - Nov 2015)
BBDO New York – Copywriter (June 2011 - June 2013)
Wieden+Kennedy Delhi – Junior Copywriter (5-month Office Exchange)
Wieden+Kennedy Shanghai – Junior Copywriter (Oct 2007 - April 2011)
Awards:
Emmy Awards – Nomination for Outstanding Commercial
Cannes Lions (x8) – 2 Silver, 6 Bronze, 31 Shortlists
One Show (x13) – 5 Gold, 3 Silver, 5 Bronze, 13 Merit Awards
ADC (x11) – 3 Gold, 5 Silver, 3 Bronze, 6 Merits
D&AD (x9) – 9 Wood, 1 Graphite Student Pencil, 4 Shortlists
Clio (x13) – 6 Silver, 7 Bronze, 9 Shortlists
ANDYs (x3) – 3 Gold, 2 Nominee
Webby Awards (x6) – 6 Webby Winners, 5 Nominees, 5 Honorees
London International Awards (x11) – 1 Gold, 4 Silver, 6 Bronze, 2 Finalists
New York Festivals (x5) – 1 1st, 3 2nd Prize, 1 3rd Prize, 6 Finalists
AICP Awards (x5) – 5 Awards, 7 Shortlists
National Addy (x4) – 3 Gold, 1 Silver
Eurobest (x4) – 1 Gold, 3 Silver
Effie Awards (x1) – 1 Silver, 1 Finalist
Wieden+Kennedy Mustache Competition (x1) – Best Tom Selleck
NEW BUSINESS WINS:
Ford
Meta
Chivas Regal
CSL Plasma
