M&M's:
Super Bowl 2014
Red and Yellow are The Dynamic Duo of the M&M's world. That's why we see them together so often on TV. But when Yellow finally got the chance to star in his very own M&M's Super Bowl ad, we knew it had to be epic and surprising. We wanted to catch the Super Bowl audience off guard, so we got a little help from Rade Serbedzija, the actor who played Boris The Blade in “Snatch”, and then we had some Russian mobsters to kidnap Yellow.
A week before the Super Bowl, we created the teaser below to get people talking about Yellow. And it worked. The teaser got a lot press coverage and his fans were genuinely concerned. They all wanted to know who had kidnapped their favorite chocolate-covered peanut.