Bacardi:
House Party

Not too long ago, Bacardi was synonymous with house parties. But times have changed. To show a new generation what they're all about, Bacardi decided to take back what was theirs, the house party.

So we threw the ultimate house party... on wheels.

The campaign kicked off with a global TV spot. But then a real-life version of the house was build and the party came to the people. The Bacardi House Party traveled across the country and legendary experiences popped up wherever it went. As the house made its way from city to city, tons of original content was created and shared on social media, turning the this traveling house party into a full-fledged content factory.

The campaign had over 58 million earned media impressions and 134 million social media impressions with 18 million engagements across all social channels. And Bacardi got back to what it does best, inspiring people to throw legendary house parties.