Snickers:
Switcheroo

Gamers are the perfect demographic for Snickers. But gamers also happen to be very savvy at avoiding advertising. To get their attention, the brand had to do something a little more unexpected. So Snickers decided to prank 130,000 of them on Twitch, the Internet's biggest gaming platform.

You're Not You When You're Hungry, so during a live stream, three of the top gamers on Twitch got really hungry and started making mistakes. The hungrier they got, the less they behaved like themselves until they transformed into completely different people. The prank played out for over an hour, while fans freaked out all over the Internet. Then the alter egos held up a Snickers bar and took a bite, transforming back into their old selves.