The Meta Quest 3 seamlessly blends Augmented Reality and Virtual Reality to create a groundbreaking Mixed Reality experience with endless possibilities. To launch the Meta Quest 3, we wanted to bring all those possibilities to life, but instead of making a typical product demo, we took all the things you could do with the Meta Quest 3 and crafted them into an emotional story that could strike a chord with gamers and non-gamers alike. This launch film was the spearhead of a much larger global campaign, which encompassed out-of-home, social videos, banners, and point-of-sale executions. The grand premiere of the launch film took place at the highly-anticipated Meta Connect 2023 conference, among the gaming industry’s most celebrated developers.