Macy's:
The Chase

People are constantly trying to seek out the best version of themselves, and we wanted to portray this in a fun but meaningful way. So, for our first Macy’s spring fashion TV campaign, we told the action-packed story of different women who are startled when they're faced with the best version of themselves. To drive this story, we created an orchestral score of Blondie’s hit song “One Way or Another”. In doing this, we turned Debbie Harry’s lyrics about an ex-boyfriend into a powerful feminist statement sang by each woman as they chase the best version of themselves.

The campaign encourages women to do more than just dress to look their best. It encourages them to dress to feel inspired. To feel empowered. To find their most remarkable self.