Bombay Sapphire:
Artifier

Bombay Sapphire sponsors Artisan Series, an art competition that provides emerging artists with an international platform to showcase their work. During Artisan Series, thousands of emerging artists submit artwork online for a chance to be featured at Art Basel in Miami. Bombay Sapphire wanted to raise awareness for the competition and its artists.

So we created Artifier, a Google Chrome extension that replaces banner ads with beautiful artwork from Artisan Series. The extension used over 400 original art pieces to beautify the user's browsing experience, allowing them to discover new artists as they browsed their favorite websites. All the featured art work was completely unbranded, but if the user liked what they saw, they could just hover over the banner to learn more about each art piece and the emerging artist that created it.

As a result, thousands of people installed the extension on their browsers and traffic to the Artisan Series website increased by 155%. But more importantly, we changed the game by pushing advertising into a new frontier.