American Red Cross:
Give Time

Most people don’t realize that over 25% of all blood donations go towards blood transfusions for patients undergoing chemotherapy. These transfusions can give a cancer patient the energy to fight on to their next chemo treatment or even all the way into remission.

For the first time, American Red Cross and the American Cancer Society worked together to explain the critical role blood donations play in a cancer patient’s journey.

“Give Time” is the story of a year in the life of a young woman who develops cancer. The story is told through a series of hundreds of intimate photos. We see her life being turned upside down after she gets a cancer diagnosis. But just when you think it may be the end, a blood transfusion helps her journey continue.